Jocelyn is a design-thinker, creative problem-solver, and passionate educator. She uses people-first strategies and is profoundly dedicated to crafting client, patient, and customer experiences that help improve lives.

Having spent many decades in corporate marketing and advertising, Jocelyn now leads Sex & Gender Health Equity initiatives as the Executive Director of Gender Affirming Care Prince Edward Island Inc. 

She has been an active contributor to numerous working groups and task forces across Canada, including, The Maritime SPOR Support Unit Sex and Gender Team, Healthcare Excellence Canada, Health PEI, Women's Health Research Institute, Women’s College Hospital, and The Enchanté Network. She is a member of the World Professional Association for Transgender Health, Canadian Professional Association for Transgender Health, and the Canadian College of Health Leaders. 

Jocelyn has positioned Prince Edward Island as a leader in health equity for trans women and was awarded a PEI Human Rights Award in 2023. 

While not taking any new commercial clients at this time, if your project specifically aligns with health and social equity values—you can reach her through  www.gacpei.ca